BRANDING MASTERS THESIS
Repositioning Big Food
Big Food companies are facing critical decline in their business. After decades of making food more accessible and more affordable for people, they continue to see a loss of relevance with culture.
This thesis explores the American food industry through the lens of history, culture, science and technology and proposes a Big Idea to save Big Food.
CLEVER GIRL FINANCE
Building an Educational Platform to Help Improve Financial Literacy in Women of Color
Did you know that the median net worth of women of color is just $150, despite earning more money than their parents ever did?
Clever Girl Finance, an online educational platform for women exists to solve this.
By leveraging community, education and technology we are on a mission to grow the brand and business, and make a positive impact in the lives of many such women.
This is an on-going project as part of Techstars Mentorship Program. Watch this space for the full case-study.
Some brands I’ve worked for: