https://www.surabhirathi.com/100daysproject daily 0.75 2020-05-15 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525632618651-2W1DGEUXGH4DMSRXQ7KH/Ann+and+me 100 Days Project Ann and me at the 2018 AIGA Awards Gala in New York city https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1528049867698-CM2CZYOXQR4CDXEL400Q/Dorie+Clark 100 Days Project DORIE CLARK | Professor, Author and Marketing Strategy Consultant “There's only one answer to the question of what I’d be rich with - Love. Love is all we need.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527864167207-FXT7CL46MRFI8U5EOVAV/RIC+GREFE 100 Days Project RIC GREFÉ | Educator, Writer, Designer and Consultant “I’d be rich with the opportunity to observe and record what I see in others as they carry on their daily lives.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525487443222-HVT9UG0HZNUXAAYYRAO2/Debbie+Millman 100 Days Project DEBBIE MILLMAN | Writer, Designer, Educator and Podcaster “I’d be rich with infinite time.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525472994436-24C8NTIM5IWBYVJZPNTW/Chase+Jarvis 100 Days Project CHASE JARVIS | Photographer, Director, Artist and Entrepreneur “I’d be rich with gratitude, because it makes the world go round.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527475642527-CXZBQV9KVTPBPM27YXGC/Ken+Carbone 100 Days Project KEN CARBONE | Designer, Musician, Author and Teacher “I’d be rich with love, because it's the fuel of life.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525472253321-2ETTNKUEPM2E3BFPTDFB/Daniel+Pink 100 Days Project DANIEL PINK | Author, Teacher and Columnist “I’d be rich with empathy.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527476982248-TY6KI359PXRTJBUU5W14/Dan+Formosa 100 Days Project DAN FORMOSA | Design Research Consultant “I'd be rich with the desire to have the focus to perform.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527475506893-2YSIW7KMGL23BHVEA58P/Kevin+Carroll 100 Days Project KEVIN CARROLL | Author, Speaker and Change Agent “I’d be rich with 'economic influence'.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526748261187-HCQR4CTY9G9HJ8KS0SXZ/Milton+Glaser 100 Days Project MILTON GLASER | Graphic Designer, Artist, Educator and more... “If I could be rich in one thing it would have to be open-mindedness.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1528049639727-MB1AQQWGNGBGXTZZCUP3/Tina+Roth+Eisenberg 100 Days Project TINA ROTH EISENBERG | Design Blogger, Entrepreneur and Speaker “If I could be rich with only one thing, it would be kindness, kindness and kindness.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527476019153-CPEE5AVJLTWENZDCQSZV/Victor+Moscoso 100 Days Project VICTOR MOSCOSO | Artist “I’d be rich with art, that's all I've known all my life.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525835789589-6WNJ8YXPLF780FUNAEWO/Ann+Willoughby 100 Days Project ANN WILLOUGHBY | Designer and Educator “I’d be rich with vibrant physical and mental health.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526529175462-8TIPBS1XJZ9ID54FE34U/Tina+Essmaker.jpg 100 Days Project TINA ESSMAKER | Writer and Coach “I’d be rich with influence.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527473762815-LZ8WZV7FAWQ581VHZ2FW/Carolina+Rogoll 100 Days Project CAROLINA ROGOLL | Author, Educator, Speaker and Brand Builder “I’d be rich with time, as it could extend moments that matter.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1540346263397-18RWJ5XSYDS28LSPJLFB/stanley+hainsworth.jpg 100 Days Project STANLEY HAINSWORTH | Designer, Writer, Author and Actor “If I could be rich with one thing, it’d be, to truly come up with original thoughts, every day and think in a non-derivative way.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527476040816-VRD19ZX5GT5KLF2JDJ8N/Adam+J.+Kurtz 100 Days Project ADAM J. KURTZ | Graphic Designer, Illustrator and Author “I’d be rich with love, because that’s the only thing that matters.” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1524971803465-KRXNU66BJ109MIHNZG9T/Debbie+and+me 100 Days Project - Ann Willoughby Debbie and me (dressed in Debbie) for our Halloween party in the Branding Studio at School of Visual Arts https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1524981808705-TVXFXSTZQ3E3VKYPSWN9/Dan+Formosa 100 Days Project - Ann Willoughby Dr. Dan Formosa https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1524982439580-JLP2I6VEHAKSXWAOXIY2/Victor%2C+Gail+and+me 100 Days Project Victor, his lovely wife and me at the 2018 AIGA Awards Gala in New York city. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525478531542-DNF7Z5OP9LAMTE7CDTJA/Daniel+Pink+at+HOW+Conference 100 Days Project - Ann Willoughby Daniel at the HOW Design Conference 2018 in Boston talking about his latest book, WHEN: The Scientific Secrets of Perfect Timing https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525539705780-K9QODBRPQ90FB8LEZEYQ/Carolina+with+MPSB+Class+2018 100 Days Project - Ann Willoughby Carolina with our branding class at School of Visual Arts in NYC https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525568954544-MKG3WHYFBXTTZQHGTCI3/Chase+and+me 100 Days Project In conversation with Chase at the HOW Design Conference in Boston https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526225445837-2SSTK2B8C0BR6XW91V3C/Tina+and+the+crew 100 Days Project Derek, Debbie, Chase, Tina and me at the SVA Branding night in Boston. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526235901409-B55I2CBQ82Q5O431RVYV/Adam+Kurtz+for+The+New+York+Times 100 Days Project Adam's work for The New York Times: “What’s On Your Mind?” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526759882910-OJT6UEIBCTR00DPG1Z32/Milton+Glaser+at+SVA 100 Days Project Milton Glaser at Type Drives Culture by TDC - the first time I saw him talk about his work in person https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526750092544-UBL51LSWTZWUN6JVX5F6/Milton+awarded+by+Obama 100 Days Project Milton Glaser was the first graphic designer to receive the National Medal of the Arts award. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526746017830-JR1RR41XMYWXKE799XA6/Bob+Dylan+poster+by+Milton+Glaser 100 Days Project CBS records commissioned Milton Glaser to design a special poster for the album Bob Dylan's Greatest Hits. Taking inspiration from a Marcel Duchamp self-portrait, Glaser depicted Dylan in profile, his abundant curly hair rendered in saturated colors that stood out in high contrast from the white ground. The energetic design with its swirling streams of color evokes the visual effects of the psychedelic drugs that were gaining popularity amongst members of the counter culture. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526704707160-81ZTOMLSOGLRD1NH8HAD/I+love+NY+by+Milton+Glaser 100 Days Project Milton's iconic I Heart NY logo design https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527521146441-L5436WNRUB1E7HXRZ9M1/Kevin+Carroll+at+the+UN 100 Days Project - Ann Willoughby In May of 2005 Kevin addressed dignitaries from 31 nations at the United Nations about the importance of play in their developing countries. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527874747621-EBOSWUQ6LJW3XB408TD7/Ric.jpg 100 Days Project Ric Grefé at Bright Lights, AIGA Gala 2011 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1540346946789-TMNB8IRFEMBI0CP8R0WH/Stanley+Hainsworth+and+me 100 Days Project With Stanley in New York, where we spoke about smiling at strangers, India, his hair and branding. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1523244399574-671C1HT0KA0IA79ZYFIW/pine-watt-462535-unsplash.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1523746633352-BN8N060JQA7UYD2NJ5AT/kyle-loftus-597188-unsplash.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1523853631125-QS7H1DOZ2W0YY5FJQ43Y/craig-whitehead-253949-unsplash.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1524541012354-LZZHKLH429W09F222FHM/98670a6adb041db3649cc6475c0cfca3.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525477959727-I9TE8FO7KRKQBY3WK31L/Daniel%27s+Banner.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525540760489-IZH0QY5U5XSJSDJ69ZXX/bobby-stevenson-308885-unsplash.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1525567965995-CVEFCP985B3237X8TAGT/johannes-waibel-4298-unsplash.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526529877478-7KP02DT0S18ARBXUSZIU/TE.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526701244333-BH6KPMGQE8T44UPJN6WG/Adam+Kurtz+2.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1526704429008-0XV9V0XPFTACJ92ZT83W/Milton+Glaser%27s+Sketch.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527522782411-KWRHCDCHVM91AHPEK8VZ/chelsea-ferenando-196955-unsplash.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527528145106-T1RETMF50CWOHJA6VKVF/Ken2_3130_Rmedium+%281%29.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1527865155761-KQ67KWQT3Z4GSNICLCV7/Banner+Image.jpg 100 Days Project https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1540349349638-7WZBL9NHPRD9GA1817V5/unnamed.png 100 Days Project https://www.surabhirathi.com/home daily 1.0 2020-05-28 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589142741050-BWJV0Z6JH45WHMVVU582/Ujjivan+Cover+Image HOME https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589139768632-UDCTNY51HWZPH4877TB1/Microsoft HOME https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589143254229-EF8PHZR8DWCVZNLCL53P/Bayer HOME https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535823135113-LL13X9J97R2OVNUEXVEP/image-asset.gif HOME https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535782917568-7V69PHPN2AMWXCJU6BJ1/gilles-lambert-8649+copy.jpg HOME https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589142267761-PFIP1YUO9TH10KP516TI/Higher+Education HOME https://www.surabhirathi.com/google-homepage daily 0.75 2020-05-10 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589084480698-A6CNW2A204SOZAEF7W4P/Google_Home_Family.max-2800x2800.png Google Stack - Google’s platform, its proprietary data and core equities makes it the perfect partner for this challenge. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589086247837-O8UOJODB5QGMEWAAHRLB/Webp.net-gifmaker%2B%281%29.gif Google Stack - “A world of too much data, too many choices, too many possibilities and too little time is forcing us to decide what we value.” Arianna Huffington, A Beautiful Constraint https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589087543897-332896VGNWDLE5U2K3XK/campbell-boulanger-348381.jpg Google Stack - “I want to unplug, but I feel pressured to stay connected.” M 26, medical research associate https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088189654-R33NU32J51V0WBKKZ3J9/Google_PODS_021418.001.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088189705-NKF5NHN3JXNHVOMA23UL/Google_PODS_021418.002.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088194357-EP7JCD2KBKWJZ13OIUWL/Google_PODS_021418.003.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088200402-PFSAN0I78CWVCXXJ7O6Y/Google_PODS_021418.004.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088199518-DCB7R06398YJX3PCU5SK/Google_PODS_021418.005.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088814402-3VSFQK9MU3N1AOHNFWGK/Google_PODS_021418.001.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088812724-1AZNU30TET6C5CI4UOQW/Google_PODS_021418.002.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088824803-FNEMB3P40I9G3DIWK109/Google_PODS_021418.003.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589089089027-NV2DUFYCMIKY2G0VZ0Q5/Google_PODS_021418.004.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088824914-LXKTD1QK79D4UPN2SVJN/Google_PODS_021418.005.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088826798-3BBRWIWQR5DR8A7HZU52/Google_PODS_021418.006.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589089212564-TI2PU46RYF9O0YKUY8ZH/Google_PODS_021418.007.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088841472-AV4UXJ2NGUVH9X5PD70F/Google_PODS_021418.009.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589082366735-T1HLV9DJ9KBYH276MGQH/nordwood-themes-469906.jpg Google Stack - 65% of American employees report being stressed from invasive effects of work IT. MIT Sloan Management Review, The Dark Side of Information Technology https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589087281971-4E0CC3BXHI31MP00FS47/Google_PODS_021418.001.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589087290073-UGGLS6URP6DUAO5Q41Y0/Google_PODS_021418.002.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589087295803-M9K024Y364DBR1PF6185/Google_PODS_021418.001.jpeg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535782953923-AYBFRPY7MCLKZJ0VQC0G/j.jpg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535782954852-M9KAXX33DP1AAGRNLURJ/Ujjivan+iPad+copy.jpg Google Stack https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589071166433-JX9DG42HNE3A78M16SZ4/becca-tapert-QofjUnxy9LY-unsplash.jpg Google Stack https://www.surabhirathi.com/new-home daily 0.75 2020-05-10 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589090708089-JI8IO7WJNCT5Y6SKJJBA/1280px-Kazakh_rug_chain_stitch_embroidery.jpg Ujjivan https://www.surabhirathi.com/about daily 0.75 2020-05-22 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589396491605-9C9P8XB82G7MG569LNWK/Surabhi_MET.jpg About https://www.surabhirathi.com/home-top daily 0.75 2018-08-31 https://www.surabhirathi.com/vistara-airlines daily 0.75 2018-09-07 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535781396988-92PL79CQOXO9NESAF3ZU/Vistara+Airplane.jpg Vistara Airlines https://www.surabhirathi.com/google-old daily 0.75 2018-10-02 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535986365940-4V60TLEEPOIV3WGZ4YPX/Google_Home_Family.max-2800x2800.png Google OLD https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535987755317-IPWUVZHZCDW8MPZSZ68X/Google_PODS_021418.001.jpg Google OLD https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535987751571-OQU6K6DD10OCD4SQKY9D/Google_PODS_021418.003.jpg Google OLD https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535987753749-MBO1NEOXYL6DAETT7CPN/Google_PODS_021418.004.jpg Google OLD https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535987755370-706UAHXO6M0JBE6GR2JP/Google_PODS_021418.005.jpg Google OLD https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535987756590-X228NXCEF89MHC01EZ5A/Google_PODS_021418.006.jpg Google OLD https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1537839318930-NG6XOC1VU4R07X1KMN6P/Google_PODS_021418.001.jpg Google OLD https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535918757926-RQQG9URBACYVDUZVIBT7/Google_PODS_021418.029.jpg Google OLD Google Maps can play a positive role in your relationship with tech, encouraging you to switch off when on holiday. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1537839990138-JWWKMFMUSQOG1R2BWM8I/Google_PODS_021418.001.jpg Google OLD https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1535915303405-6RPF6XSGO0NBH070JS11/image-asset.jpeg Google OLD - "I want to unplug periodically, but I feel pressured to stay connected." 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https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538196350248-F4EFU0BTMU8943DLG6SH/BIG+FOOD+2.006.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536000298748-WNI5O6GGLXZLDX2FVAV1/BIG+FOOD+Final_keynote09+copy.007.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536013736680-HA1IZBPXDWPXMCPVEBEP/BIG+FOOD+Final_keynote09+copy.044.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538230739269-8AF9JUNML088M0V8TCFD/BIG+FOOD+2.040.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538230740770-Z4L163LULG3S0SCCHRDD/BIG+FOOD+2.041.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538230742612-Q4G95ZII1TMVO60I0L6W/BIG+FOOD+2.042.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538231265277-DZSE8NPW8RLBERRL52SX/BIG+FOOD+2.045.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536001025657-FFINR7LXV66ZOMHUASIQ/BIG+FOOD+Final_keynote09+copy.009.jpg Big Food For example, Nestle owns over 2,000 global brands and reaches over 190 countries in the world. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536001023990-YNBUM5J23Y6BK175KEDP/BIG+FOOD+Final_keynote09+copy.010.jpg Big Food Heinz sells more ketchup packets annually than there are people on earth. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536001033698-2G0KCTBTTEJZRHBORZSC/BIG+FOOD+Final_keynote09+copy.011.jpg Big Food And Danone operates in the largest yogurt manufacturing plant in the world, producing over 230,000 cups of yogurt per hour. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536013702395-OXE79JF3XA73BBU6MXOQ/BIG+FOOD+Final_keynote09+copy.043.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538196494656-109PXM5LN12773HUUKQH/BIG+FOOD+2.007.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538228517014-DOLQ3ES44YYR369W10XJ/BIG+FOOD+2.024.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538229677159-7PGWZ5EDD2FTYNHNGMWQ/BIG+FOOD+2.032.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014785267-B5ESY5WR0LN414ISGHYN/BIG+FOOD+Final_keynote09+copy.062.jpg Big Food Climate change will affect food production drastically. For every one degree Celsius rise in temperature wheat production will fall by 6% globally. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014785283-BK1M50193BTBI9VSPPD3/BIG+FOOD+Final_keynote09+copy.063.jpg Big Food Climate change would cause an 18% drop in world food production, while the global community needs to produce at least 50% more by 2050 to meet the population needs. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014786065-MCBHQKW7O38EL7DY8A6E/BIG+FOOD+Final_keynote09+copy.064.jpg Big Food Our population is expected to reach 9.7 billion by 2050 with a significant rise in Asia and Africa. This surge in population will put tremendous pressure on our current food system. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536001451104-91HAFMYM4VIY3JWPT6N0/BIG+FOOD+Final_keynote09+copy.013.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538198008593-3BV3R6XEVI6ACJHPWLTS/BIG+FOOD+2.014.jpg Big Food Being genetically modified means that a gene from one organism is extracted and is inserted into the genes of the target organism. For example, when the Hawaiian papaya faced a virus that threatened its existence, researchers engineered a way to give a papaya resistance to the virus. And that’s how GMO saved the Papaya industry in Hawaii. Researchers inserted the gene from the virus itself and added it in to the papaya’s DNA to give it resistance to the virus. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538198010683-4MXNJ9WCUOT62S9UU9UH/BIG+FOOD+2.015.jpg Big Food Did you know it wasn’t a mega-corporation, who created the first genetically modified crop? 8,000 years ago nature was the engineer, allowing a new root to form from a particular formula of soil and bacteria. And the result is sweet potatoes all around the world. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538198010924-UI3DGSXE2NYZHP7XFMGX/BIG+FOOD+2.016.jpg Big Food Since domestic agriculture began, 10,000 years ago, farmers have been intentionally changing the genetic makeup of all crops they grow. Every fruit, vegetable and grain that we know today has been genetically altered in some form or another. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538198011732-1EJWK10NFJ1LZV9VMTM9/BIG+FOOD+2.017.jpg Big Food Evolutionary biologist Richard Dawkins said that "No agriculture is natural. Without genetic modifications we wouldn’t be able to recognize our favorite fruits and vegetables. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538198019065-8T77MFNJCVZJQWM9M3VL/BIG+FOOD+2.018.jpg Big Food Can you identify what this is? Farmers domesticated these thin roots into....carrots https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538198019070-VYAUBDPIZHGBX69X5CKG/BIG+FOOD+2.019.jpg Big Food Lettuce. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538198025351-B9F9HNM3FID4TH14QC81/BIG+FOOD+2.020.jpg Big Food This is corn. It was cultivated from a small, wild cob to the giant size we know today. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538228158178-DZEBCB03MADE2NJ0XTN9/pbox.gif Big Food Even bananas have been Genetically Modified from wild, inedible fruits with large seeds, to the yellow, seedless bananas we see in our grocery stores today. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536013787686-I2245XBLD15DGHDM2LL1/BIG+FOOD+Final_keynote09+copy.045.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538195423670-54QG393B69IST1UDIQPD/BIG+FOOD+2.003.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538228910281-BKRWNFQ369704BJO23EH/BIG+FOOD+2.027.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538230027920-3AE6U0CFQTZPW96BJX2B/BIG+FOOD+2.036.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536015229710-10POTXS7IOQ9LRO9QWA4/BIG+FOOD+Final_keynote09+copy.067.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536015229669-KEUHUW9UU2A1CCXG3UK7/BIG+FOOD+Final_keynote09+copy.068.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536015232664-KXZ61VCVDFGVDFSNCEFH/BIG+FOOD+Final_keynote09+copy.069.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536015232843-RKKLLJV3J0KXPBPOQRSY/BIG+FOOD+Final_keynote09+copy.070.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014312362-DCNYFJ7VX48FM7MDME90/Current+State.001.jpg Big Food Fast forward to today. Consumer preferences have moved even further towards healthy and sustainable food. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014312379-T63ZFO6BAYCCS5TP206Z/Current+State.002.jpg Big Food Today healthy is defined as 'products that are good for you and for the planet.' And Science and technology is transforming our food to make this possible. And while we see the small players innovating and leading the way we eat.... https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014314515-IHYR04JCMX0YDPNO6UJV/Current+State.003.jpg Big Food Kellogg's has simply dropped the word sugar and updated Tony the Tiger, but actual cereal remains the same even after last 60 years https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014313279-ZLSJLUYPVE7M7JG64NBK/Current+State.004.jpg Big Food As with Sugar every year there's a new villain. The ingredients that continue to scare us most are those we have little understanding of. In 2010, it was gluten, and alongside gluten, GMOs are the current villain https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014315199-MNO89E6XWD74MEPKQ2TU/Current+State.005.jpg Big Food GMOs have put the American people in a state of outrage, leading to strong protests around mandatory GMO-labelling. And in response the Big Food companies have done little to add clarity and transparency to these issues. Labelling in America continues to be a cause of consumer distress https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014316171-5JYG4OI8SGFH5D31SVKW/Current+State.006.jpg Big Food To a point where it has become meaningless. Does gluten-infused water even exist? https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014316132-71UDWTURGSA1A78FARPD/Current+State.007.jpg Big Food Industry leaders such as Indra Nooyi, CEO of Pepsi admits that this uncertainty in the ingredients sector has caused total confusion amongst food shoppers today. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014316869-I9QLPEG1V7428LNQGJ5N/Current+State.008.jpg Big Food Now, let’s take a look at Big Food's retail dilemma. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014318645-PNN1KLMFRLAJVOHL9LPC/Current+State.009.jpg Big Food In 2017 private label sales grew three times faster than national brands. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014319179-9VN34OQBTKESR7CPIDPL/Current+State.010.jpg Big Food Also, Organic food is the fastest growing sector of the U.S. food industry https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014321136-JX2M45KZK4PDUG27PLCT/Current+State.011.jpg Big Food Consumers continue to use retail channels as a stamp of credibility. In the words of chief marketing officer of Kraft Foods Group, “consumers assume that if products are carried at chains such as Whole Foods and Trader Joe's, then they are O.K…” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014320803-JL3O1A5D8AN9XXGWPLXH/Current+State.012.jpg Big Food And in response, Big Food companies have been acquiring Organic food players in the market place https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014321432-UKQ4U5QI9CBVVPZGDTGG/Current+State.013.jpg Big Food And this too isn't working. Popular brands acquired by Kellogg's have declined in market share, in just a few years of their acquisitions. So what does this all say? The food industry is at a tipping point… https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536014321955-GCM6X7BQRAGASSUSIP1I/Current+State.014.jpg Big Food The experts believe "The industry’s big players won’t start taking more risks until the cost of not changing exceeds the cost of changing” https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538228581070-CMD5DVL176UNYLM32SDB/BIG+FOOD+2.025.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012886601-8JSIWWG5CR5SHNFZMOW6/BIG+FOOD+Final_keynote09+copy.001.jpg Big Food It’s the late 19th century and breakfast is served. In America at this time and into the early 20th century, consumption was heavy in animal fats and often cured meats. Meals were high in salt and contained a lot of sugar. And back then, carbohydrates were not frowned upon. Even with porridge and mush these whole grains took hours to melt down into a soft form. Making breakfast was a big ordeal. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012886126-0H5SRWL8LEAPNYV0BAKB/BIG+FOOD+Final_keynote09+copy.002.jpg Big Food Around the same time, the American government was on the hunt for food options to serve the soldiers in World War I. There came a desire for non-perishable food and accessibility for all. And with this, Americans were in demand for something different – new, innovative solutions that would come to shape the way we eat. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012886695-12YW5US2970A5TZ6GIRU/BIG+FOOD+Final_keynote09+copy.003.jpg Big Food The early 20th century would prove to be a time of innovation at its best for Big Food. The packaged food brands were visionary – leaders that ultimately would redefine standards, invent processes, and revolutionize the industry. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012888331-7ZBL6PEO3K9Y6LTB4CNY/BIG+FOOD+Final_keynote09+copy.004.jpg Big Food Motivated by a passion for people, quality, and innovation, the Kellogg's brothers shaped an entire industry and secured the trust of the American consumer with their creation of the first-ever breakfast cereal. They engineered a convenient, tasty breakfast. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012887672-JS2593X6B3W5WIGZ4NEF/BIG+FOOD+Final_keynote09+copy.005.jpg Big Food And with the growing desire for more healthy food solutions, Campbell's was born. Due to the immense demand from the World War I soldiers for a nutritious soup, Campbell’s introduced what would become an American staple, their Vegetable Beef soup. Campbell's invented a scientific process for reducing water from the can that revolutionized the soup industry. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012888687-Z84N22JHD70HGPPGTVPB/BIG+FOOD+Final_keynote09+copy.006.jpg Big Food And it was through continued innovation in the early 20th century that we saw the ingenuity of James L. Kraft, who took a milk-based product and turned it into a long-lasting, easy to slice delight – “processed cheese”. A sterilized invention that turned Kraft’s company into a cheese empire. The Big Food brands brought forward this method of “processing", one that gained traction in an effort to make sure the food we ate did not make us sick. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012888911-ZSWDEHMN72U2KRUC62X4/BIG+FOOD+Final_keynote09+copy.007.jpg Big Food As the processes of Big Food proved promising, the brands were able to produce more and reach more people. Welcome to food for all – where Big Food became the food of the American people. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012890141-PK706MZ2A1L9UWKB33I1/BIG+FOOD+Final_keynote09+copy.008.jpg Big Food The invention of Kellogg's Corn Flakes became an event that took the world by storm. "You could simply pour breakfast out of a box." The brand enriched communities by putting people first in everything they did. And it all started with a single flake, a cornflake, and Kellogg’s belief in better food for all. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012891597-L209JKTJZ4MB7ZEKI1K9/BIG+FOOD+Final_keynote09+copy.009.jpg Big Food The Big Food brands became nationally recognized and trusted brands. Campbell's sold 16 million cans in a single year, with their condensed soups manufactured at a rate of nearly 40,000 every week. And in 1942, sales topped $100 million for the first time. Campbell’s was not bound to any one income class: a great majority of the people ate Campbell’s soup. And with this, America became not only a nation on the crave for breakfast cereal, but a nation of canned soup eaters. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012891714-CHR7BXS5D4C4BE29KTGZ/BIG+FOOD+Final_keynote09+copy.010.jpg Big Food And as the years progressed, Heinz Ketchup would prove to be a great equalizer, a Big Food brand with a special ability to provide something for everyone. A burger and fries topped with ketchup was a democratic and delicious meal that satisfied the American palette. The Heinz brand understood the American people and their families. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012893035-W3E4TNP2A38QJX40OG6Y/BIG+FOOD+Final_keynote09+copy.011.jpg Big Food After World War II, food for all escalated to new heights with the advent of the baby boom. Food producers increased output where affordable consumption became accessible to all. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012892493-1J92N4IG1D4P3BQN8HKK/BIG+FOOD+Final_keynote09+copy.012.jpg Big Food Given their revolutionary means of production and trust from the American people, the Big Food brands became national icons. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012896322-ASSFGR0H1ZFMKBCHZHX3/BIG+FOOD+Final_keynote09+copy.013.jpg Big Food In the 1950s, a time of rock and roll, music, and television, Kellogg’s invented Frosted Flakes and its pitchman, Tony the Tiger was born. A symbol of energy and wit that became an instant hit, Tony's packages flew off the shelves and into the homes of the American consumers. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012896663-FILQ4AW8927LYYLMIBPO/BIG+FOOD+Final_keynote09+copy.014.jpg Big Food In 1962, Andy Warhol took on the Campbell's soup can – an effort that transformed the way we see art and became one of the most iconic, signature pieces of his career. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012897203-WGPW0EIB8EI5MO9MH6RO/BIG+FOOD+Final_keynote09+copy.015.jpg Big Food And as trust and pride in Big Food prevailed, our brands even landed on the moon. In 1969, when Apollo 11 blasted off, to help ensure the astronauts had a delicious breakfast in space, Kellogg’s was there as the breakfast of choice. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536012897894-DNI95N5GOU3B8ZJFJMYV/BIG+FOOD+Final_keynote09+copy.016.jpg Big Food As the 1970s and 1980s rounded the corner, the reign of Big Food began to slow. The processed foods and packaged goods we had come to see thrive in the first half of the century were in for an uproar. The counterculture took on the food industry. The hippie movement including those passionate in local and organic food swept the country. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538244071441-ECT3NL94ZRPJT3CR9GY8/BIG+FOOD+2.029.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536011296432-KSGXK8TNMDP8370F0S1L/BIG+FOOD+Final_keynote09+copy.014.jpg Big Food - Over the last five years, the stock value of the top Big Food companies continues to be in decline https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536011296228-EMERB703KG0FML7K3H3K/BIG+FOOD+Final_keynote09+copy.015.jpg Big Food - And, as there is a shift towards fresh and healthy food, share prices stagnate https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536011296701-3W3AXDQJ1QN9KOY3A04I/BIG+FOOD+Final_keynote09+copy.016.jpg Big Food - Over the past three years, $19 billion in revenue has evaporated https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536011297234-OKW6Q9SDWBCOE8N62I76/BIG+FOOD+Final_keynote09+copy.017.jpg Big Food - And looking at the last five years, combined revenue of the top Big Food companies have shown decline https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536011297339-ZJ8INV69E707NBQ71XNK/BIG+FOOD+Final_keynote09+copy.018.jpg Big Food - In addition, the growth rate of the U.S packaged food companies has been slowing https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536011298174-YK4S6V4HL09EVXD8SA1H/BIG+FOOD+Final_keynote09+copy.019.jpg Big Food - In 2017, 17 CEOs from the largest Big Food companies had either departed, or announced their intention to https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538228647804-L046JO2OVYUM7LPXP6P7/BIG+FOOD+2.026.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538229902035-18TDBWSZ1AZHK2UQDIB3/BIG+FOOD+2.034.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538195562377-WWIBO0UY2F09MVM3OGWQ/BIG+FOOD+2.004.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538196946219-DM0UAFD2SQDPXT8B86DH/Webp.net-gifmaker.gif Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538228448482-2K5RU061R9DI6X1JKF5W/BIG+FOOD+2.022.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538231215260-WZUWXP2GXNW0718Y0TO2/BIG+FOOD+2.044.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538197092349-BT5UAMTSHUYN502FCAUL/BIG+FOOD+2.011.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538197280451-TOGXIV7DS8J2NOAUMFHB/image-asset.jpeg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536000216310-AOA58TVL4FP5QF3Z1FZC/BIG+FOOD+Final_keynote09+copy.004.jpg Big Food In the United States, the ten largest Big Food companies control over half of all food sales. They generate revenue of tens of billions of dollars and have more than 1.5 million employees. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536000219049-OKU2J4GYH5R81O9K0FNM/BIG+FOOD+Final_keynote09+copy.005.jpg Big Food These companies have global reach in more than 200 countries that reach emerging markets. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536000222377-9H29C3U3ZXW3NXQ3585N/BIG+FOOD+Final_keynote09+copy.006.jpg Big Food The 10 largest Big Food companies have global operation that accounts for over 3,000 manufacturing plants. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538196604222-0KLC7QEUSIOLKNSRIAZV/BIG+FOOD+2.008.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538228475004-KTX9PDOIJPJRHSZKZJAR/BIG+FOOD+2.023.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536013600879-8971FF56D49AQJNZMVOZ/BIG+FOOD+Final_keynote09+copy.041.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536000111246-4KZCZE8RKXQO4WSSY6UZ/BIG+FOOD+Final_keynote09+copy.003.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536011869251-KB1RCWIYWS5MXS2BHK9W/BIG+FOOD+Final_keynote09+copy.023.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538196653582-J9OTOOW93NBEHLM38AV7/BIG+FOOD+2.009.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538229643513-H6X6KZRLKJUMPAN0Z4MN/BIG+FOOD+2.031.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1536013643807-2LJ9RGV7C1ZZ9LY9IXQI/BIG+FOOD+Final_keynote09+copy.042.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538229517601-CYYJMQM4GK8KT3WGVW0C/Webp.net-gifmaker+%283%29.gif Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538229771820-W5WQC55HJUR2B7ISICLU/BIG+FOOD+2.033.jpg Big Food https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1538197133922-U22Q270QYELR5D794YQI/image-asset.jpeg Big Food https://www.surabhirathi.com/cipla daily 0.75 2018-09-06 https://www.surabhirathi.com/axisbank daily 0.75 2018-09-06 https://www.surabhirathi.com/cover-image-google-page daily 0.75 2020-05-06 https://www.surabhirathi.com/pixel-cover daily 0.75 2020-05-09 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589024326859-FZV6QLTEBQD45KEECGJJ/google-pixel.png Pixel cover https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589025203361-IEO3Z8AC77U4NP7F9LZI/owen-spencer-ZLGYg0OgbxQ-unsplash.jpg Pixel cover https://www.surabhirathi.com/cover-page-home-page daily 0.75 2020-05-09 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589069015889-OP2K5M9ULQX6RG7E5E9B/grey-01.jpg Homepage - Cover image https://www.surabhirathi.com/homepage- daily 0.75 2020-05-10 https://www.surabhirathi.com/ujjivan daily 0.75 2020-05-18 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216178323-QL06UIOMCVS9H5KHWGVP/Logo%2BDesign%2BExploration-9_Artboard%2B46.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216179396-VVJRUK0GUV70P0AJ09WY/Logo%2BDesign%2BExploration-9_Artboard%2B47.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216180393-KNDT4E6TQKMKKW65R4BA/Logo%2BDesign%2BExploration-9_Artboard%2B49.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216189872-X2VS3TH1DSXYCZQ5AYGY/Logo%2BDesign%2BExploration-9_Artboard%2B52.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216208223-58BYPZ0T9C0LIJPUBORP/Screen%2BShot%2B2018-09-02%2Bat%2B10.41.37%2Bpm.png Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216193514-7DMIT3MF417LTLDXF12L/Shop-Signs-Mockup2.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589213774204-U5XN0L0N65J82PJG3GIX/Ujjivan+customers Ujjivan - “We can look at money in a context that is different from buying and selling and more about creating value. ” Ujjivan employee https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216480157-UFRL429UXKFZW76J3K1I/Debit%2BCard%2BUsage%2BManual-03.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216522605-3JNLBWPO3DASIM7HX6NO/Ujjivan+newspaper.png Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216053927-OZIKICT54RN4RWHOUM7L/Ujjivan+brand+mark Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216912029-L6FE2CWML11TG343T38Y/Wall%2BDesign.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589213403767-5SHDJXLIMAQYPX9J88O7/Ujjivan+farmer Ujjivan - “Once I’ve taken a loan, I know I have a debt that needs to be repaid and this drives me to make the best out of my business.” Farmer, Channapatna, Karnataka https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216125604-D2FUDIHL6X8J1YSU44A5/Ujjivan%2BLogo%2BStory.png Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589215253858-SDNEBUX675ZBZ7IZA638/CJM1.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589215254452-TUD1CXP38WY99K4KSIX7/CJM2.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589215257203-UZ5RHMEB6377MM6EJ1C3/CJM3.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589215258017-0M660AHE4KMSWEDLFBZQ/CJM4.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589215259029-R0BOYGS3LHTO2IG7ORKA/CJM5.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216443482-8TS06QA1BHHIEAI54FQ6/Ujjivan+iPad.jpg Ujjivan https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589214264258-TZDVKMNTHTBKT9OD7CGS/Ujjivan+employee Ujjivan - “We need to make this transition successful. Internally we should get ready for change and embrace change as it happens.” Ujjivan employee https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589216938162-ZU602QYYI42F1I01IT9R/Cam6_Surabhi_ATM.jpg Ujjivan https://www.surabhirathi.com/google daily 0.75 2020-05-18 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589084480698-A6CNW2A204SOZAEF7W4P/Google_Home_Family.max-2800x2800.png Google - Google’s platform, its proprietary data and core equities makes it the perfect partner for this challenge. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589087281971-4E0CC3BXHI31MP00FS47/Google_PODS_021418.001.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589087290073-UGGLS6URP6DUAO5Q41Y0/Google_PODS_021418.002.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589087295803-M9K024Y364DBR1PF6185/Google_PODS_021418.001.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088814402-3VSFQK9MU3N1AOHNFWGK/Google_PODS_021418.001.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088812724-1AZNU30TET6C5CI4UOQW/Google_PODS_021418.002.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088824803-FNEMB3P40I9G3DIWK109/Google_PODS_021418.003.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589089089027-NV2DUFYCMIKY2G0VZ0Q5/Google_PODS_021418.004.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088824914-LXKTD1QK79D4UPN2SVJN/Google_PODS_021418.005.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088826798-3BBRWIWQR5DR8A7HZU52/Google_PODS_021418.006.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589089212564-TI2PU46RYF9O0YKUY8ZH/Google_PODS_021418.007.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088841472-AV4UXJ2NGUVH9X5PD70F/Google_PODS_021418.009.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589086247837-O8UOJODB5QGMEWAAHRLB/Webp.net-gifmaker%2B%281%29.gif Google - “A world of too much data, too many choices, too many possibilities and too little time is forcing us to decide what we value.” Arianna Huffington, A Beautiful Constraint https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589087543897-332896VGNWDLE5U2K3XK/campbell-boulanger-348381.jpg Google - “I want to unplug, but I feel pressured to stay connected.” M 26, medical research associate https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589082366735-T1HLV9DJ9KBYH276MGQH/nordwood-themes-469906.jpg Google - 65% of American employees report being stressed from invasive effects of work IT. MIT Sloan Management Review, The Dark Side of Information Technology https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088189654-R33NU32J51V0WBKKZ3J9/Google_PODS_021418.001.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088189705-NKF5NHN3JXNHVOMA23UL/Google_PODS_021418.002.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088194357-EP7JCD2KBKWJZ13OIUWL/Google_PODS_021418.003.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088200402-PFSAN0I78CWVCXXJ7O6Y/Google_PODS_021418.004.jpeg Google https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589088199518-DCB7R06398YJX3PCU5SK/Google_PODS_021418.005.jpeg Google https://www.surabhirathi.com/microsoft daily 0.75 2020-05-12 https://www.surabhirathi.com/higher-education daily 0.75 2020-05-12 https://www.surabhirathi.com/bayer daily 0.75 2020-05-14 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https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589301452208-LA5CS8M0OJQDJ0TUO3UH/BAYER_Website.027.jpeg Bayer https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589301456200-O08G948CN6ORKT1KV7S1/BAYER_Website.028.jpeg Bayer https://www.surabhirathi.com/contact daily 0.75 2020-05-15 https://www.surabhirathi.com/microsoft-1 daily 0.75 2020-05-19 https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589782254947-QJUSN2WCRFW037FHMF23/BIG+FOOD+Final_keynote09+copy.014.jpg Big Food-NEW - Over the last five years, the stock value of the top Big Food companies continues to be in decline. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589782254454-G07H0IE7L0QTO09F96PT/BIG+FOOD+Final_keynote09+copy.015.jpg Big Food-NEW - And, as there is a shift towards fresh and healthy food, share prices stagnate. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589782255408-YASJSF8J07I9P2HF5S0K/BIG+FOOD+Final_keynote09+copy.016.jpg Big Food-NEW - Over the past three years, $19 billion in revenue has evaporated. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589782257307-DYL4HQYX6NMVXSAN3EUK/BIG+FOOD+Final_keynote09+copy.017.jpg Big Food-NEW - And looking at the last five years, combined revenue of the top Big Food companies have shown decline. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589782256912-9KPFOOB217E6YU0BBC95/BIG+FOOD+Final_keynote09+copy.018.jpg Big Food-NEW - In addition, the growth rate of the U.S packaged food companies has been slowing. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589782258557-BZQ4AW2O4A17GK3IE5LG/BIG+FOOD+Final_keynote09+copy.019.jpg Big Food-NEW - In 2017, 17 CEOs from the largest Big Food companies had either departed, or announced their intention to. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589782708200-KIKLMUGN880STCF03R5O/BIG+FOOD+Final_keynote09+copy.020.jpg Big Food-NEW https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589782037870-CLTAWBAZBP3G4BT889CT/BIG+FOOD+Final_keynote09+copy.013.jpg Big Food-NEW https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589781389793-6HTO2DKV3FYLBZTWIOKC/BIG+FOOD+Final_keynote09+copy.002.jpg Big Food-NEW https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589781384387-ASBKBG1T4QLHEQYYYA1R/BIG+FOOD+Final_keynote09+copy.003.jpg Big Food-NEW https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589781385553-NSWRGY3S6PAKEJAOJVDF/BIG+FOOD+Final_keynote09+copy.004.jpg Big Food-NEW https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589781388745-XPP6ALP49MCZ6C01Y8N3/BIG+FOOD+Final_keynote09+copy.005.jpg Big Food-NEW 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https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589781666443-XGDGLDCBQ5FUR4C67YFL/BIG+FOOD+Final_keynote09+copy.011.jpg Big Food-NEW https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783093385-H2SBP8XBGLHX5LWRGV8G/BIG+FOOD+Final_keynote09+copy.024.jpg Big Food-NEW It’s the late 19th century and breakfast is served. In America at this time and into the early 20th century, consumption was heavy in animal fats and often cured meats. Meals were high in salt and contained a lot of sugar. And back then, carbohydrates were not frowned upon. Even with porridge and mush these whole grains took hours to melt down into a soft form. Making breakfast was a big ordeal. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783090674-FKNYOV42C8YU49DFRVL1/BIG+FOOD+Final_keynote09+copy.025.jpg Big Food-NEW Around the same time, the American government was on the hunt for food options to serve the soldiers in World War I. There came a desire for non-perishable food and accessibility for all. And with this, Americans were in demand for something different – new, innovative solutions that would come to shape the way we eat. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783092106-THHE09FNBBK3IKEZU6SU/BIG+FOOD+Final_keynote09+copy.026.jpg Big Food-NEW The early 20th century would prove to be a time of innovation at its best for Big Food. The packaged food brands were visionary – leaders that ultimately would redefine standards, invent processes and revolutionize the industry. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783098569-8B4EB3MUGVR1P8KWDTFZ/BIG+FOOD+Final_keynote09+copy.027.jpg Big Food-NEW Motivated by a passion for people, quality, and innovation, the Kellogg's brothers shaped an entire industry and secured the trust of the American consumer with their creation of the first-ever breakfast cereal. They engineered a convenient, tasty breakfast. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783096099-81W2EEB39YQ7X4GZGXB2/BIG+FOOD+Final_keynote09+copy.028.jpg Big Food-NEW And with the growing desire for more healthy food solutions, Campbell's was born. Due to the immense demand from World War I soldiers for a nutritious soup, Campbell’s introduced what would become an American staple, their Vegetable Beef soup. Campbell's invented a scientific process for reducing water from the can that revolutionized the soup industry. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783099856-1A8PMWPI1WOJ760W1JST/BIG+FOOD+Final_keynote09+copy.029.jpg Big Food-NEW And it was through continued innovation in the early 20th century that we saw the ingenuity of James L. Kraft, who took a milk-based product and turned it into a long-lasting, easy to slice delight – “processed cheese”. A sterilized invention that turned Kraft’s company into a cheese empire. The Big Food brands brought forward this method of “processing", one that gained traction in an effort to make sure the food we ate did not make us sick. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783099538-24EZG8TA2EB9OGU391O3/BIG+FOOD+Final_keynote09+copy.030.jpg Big Food-NEW As the processes of Big Food proved promising, the brands were able to produce more and reach more people. Welcome to food for all – where Big Food became the food of the American people. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783103510-S5P7CE222GNZP8RVSCMR/BIG+FOOD+Final_keynote09+copy.031.jpg Big Food-NEW The invention of Kellogg's Corn Flakes became an event that took the world by storm. "You could simply pour breakfast out of a box." The brand enriched communities by putting people first in everything they did. And it all started with a single flake, a cornflake, and Kellogg’s belief in better food for all. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783110668-4K4SZ5D6NNBA9NAM86V4/BIG+FOOD+Final_keynote09+copy.032.jpg Big Food-NEW Big Food brands became nationally recognized and trusted brands. Campbell's sold 16 million cans in a single year, with their condensed soups manufactured at a rate of nearly 40,000 every week. And in 1942, sales topped $100 million for the first time. Campbell was not bound to any one income class: a great majority of the people ate Campbell’s soup. And with this, America became not only a nation on the crave for breakfast cereal, but a nation of canned soup eaters. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783109437-521CUPA63V813Z1VV12C/BIG+FOOD+Final_keynote09+copy.033.jpg Big Food-NEW And as the years progressed, Heinz Ketchup would prove to be a great equalizer, a Big Food brand with a special ability to provide something for everyone. A burger and fries topped with ketchup was a democratic and delicious meal that satisfied the American palette. The Heinz brand understood the American people and their families. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783114609-S93IP0TX7LE5I4HEJQ9J/BIG+FOOD+Final_keynote09+copy.034.jpg Big Food-NEW After World War II, food for all escalated to new heights with the advent of the baby boom. Food producers increased output where affordable consumption became accessible to all. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783111794-ROJ3HDDCX9S5BP4ABXNQ/BIG+FOOD+Final_keynote09+copy.035.jpg Big Food-NEW Given their revolutionary means of production and trust from the American people, the Big Food brands became national icons. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783125783-9PY5I8SBGCZYFS3DLRFS/BIG+FOOD+Final_keynote09+copy.036.jpg Big Food-NEW In the 1950s, a time of rock and roll, music, and television, Kellogg’s invented Frosted Flakes and its pitchman, Tony the Tiger was born. A symbol of energy and wit that became an instant hit, Tony's packages flew off the shelves and into the homes of the American consumers. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783128659-AZ09YD7CGCCF4L2GDL0Y/BIG+FOOD+Final_keynote09+copy.037.jpg Big Food-NEW In 1962, Andy Warhol took on the Campbell's soup can – an effort that transformed the way we see art and became one of the most iconic, signature pieces of his career. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783129600-4B63QKM09Z4PJ4Z6PKL7/BIG+FOOD+Final_keynote09+copy.038.jpg Big Food-NEW And as trust and pride in Big Food prevailed, our brands even landed on the moon. In 1969, when Apollo 11 blasted off, to help ensure the astronauts had a delicious breakfast in space, Kellogg’s was there as the breakfast of choice. https://images.squarespace-cdn.com/content/v1/5ac941f745776ec3a5f42578/1589783132364-H1CP3AZPXEAXHL0IJU68/BIG+FOOD+Final_keynote09+copy.039.jpg Big Food-NEW As the 1970s and 1980s rounded the corner, the reign of Big Food began to slow. The processed foods and packaged goods we had come to see thrive in the first half of the century were in for an uproar. The counterculture took on the food industry. The hippie movement including those passionate in local and organic food swept the country. https://www.surabhirathi.com/annual-report-text-2-mentor daily 0.75 2025-05-12 https://www.surabhirathi.com/annual-report-text-3-mentor daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5797de498419c2b3b97221ba/1473701254951-GFL38KHA3FYXDFFL3BY9/image-asset.jpeg Annual Report Text 3